Online Photography Startup, Canvera Digital, Raises $2.2 Mn Funding From Info Edge

Bangalore-based online photography startup, Canvera Digital Technologies, has reportedly raised $2.2 Mn (INR 15 Cr.) in a funding round from Info Edge (India) Ltd, which also runs consumer internet properties such as Naukri, 99acres, Jeevansathi and Shiksha.

Prior to this, Info Edge had also invested $5.3 Mn (INR 35 Cr.) in the company in 2012, about $680K (INR 4.5 Cr.) in 2013 and about $1.5 Mn (INR 10 Cr.) in 2014. With this, the ecommerce firm now owns a 49% stake in the startup, Info Edge said in a stock exchange filing.

Canvera has also raised undisclosed investment from Footprint Ventures, Draper Fisher Jurvetson, Mumbai Angels and two angel investors from the UK in 2008.

Founded in 2007 by Dhiraj Kacker and Peeyush Rai as a web-enabled photobook company, Canvera later in 2011 entered into associated ecommerce. The startup is an online photography company primarily focused on the needs of professional photographers through a platform that tightly integrates lead generation, web hosting, ecommerce, online collaboration, print and design services.

With the help of location-based technology, the platform offers users to search and hire professional photographers on different occasions such as wedding, babies, fashion, corporate events, travel and nature. The company provides photo printing solutions like photo books, coffee table books, etc.

It earns revenue by offering different plans, starting at INR 3,000 per month and goes up to INR 12,500 per month.

The company is headquartered in Bangalore and has regional offices in Chandigarh, Delhi, Kolkata, Chennai, Hyderabad, Ahmedabad and Mumbai.

Info Edge has earlier funded startups such as Zomato, Policybazaar and MyDala. Recently, the company had invested $4 Mn (INR 25 Cr.) in Meritnation.

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