Technology driven global media company, BuzzFeed has just announced that it has raised over $200 Mn in a new funding round led by NBCUniversal. As part of the investment, the companies will also explore strategic partnerships across both organisations in the coming months.
According to Re/code, BuzzFeed’s valuation has reached $1.5 Bn.
“It’s a fascinating time for the media industry; social, mobile, digital, and broadcast platforms are converging to create new opportunities to connect with global audiences, and we’re excited to partner with NBCUniversal to combine our respective strengths to build the future of news and entertainment,” said Jonah Peretti, BuzzFeed’s Founder and CEO.
The company claims to receive 200 Mn monthly unique visitors and gets 1.5 Bn video views monthly.
“BuzzFeed and NBCUniversal will be great strategic partners and we both have a lot to offer the other,” said Kenneth Lerer, BuzzFeed’s Executive Chairman. “We look forward to collaborating on television content, movies, the Olympics, and joint partnerships with ad agencies and brands.”
BuzzFeed had previously raised a $50 Mn from Andreessen Horowitz.