California-based Blueshift Labs Inc., a predictive marketing automation software provider, has raised $8 Mn in a Series A round of funding led by Storm Ventures and existing investor Nexus Venture Partners. Prior to this, it had raised $2.6 Mn from New Enterprise Associates & Nexus in November 2014.

Anshu Sharma of Storm, who worked at Salesforce, has joined the Blueshift board.

Founded in 2014 by Manyam Mallela, Mehul Shah and Vijay Chittoor, Blueshift, allows marketers to customise their messages based on customers’ interests, purchase patterns and browsing behaviour, thus increasing engagement.

The company looks to utilise the funds in building its proprietary Interaction Graph platform which stores each user’s stream of interactions with products or content. Besides, it also looks to accelerate sales and marketing.

Storm’s partner Anshu Sharma, said, “The company has built the marketing platform by leveraging the very latest innovations in big data and machine learning and called it the “future of marketing automation.”

Blueshift’s co-founders are repeat entrepreneurs who previously built Mertado.com (acquired by Groupon), and was part of the founding team behind Kosmix (acquired by Walmart to become @WalmartLabs).


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