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Gurgaon-based Visual Blogging Platform, Bluegape has raised $600k from ah! Ventures, Rudy Gopalakrishnan of Fidelity and Times Internet. The deal has been closed on ah! ventures’ equity investment platform, CLUBah.com. Bluegape is backed by TLabs, it has invested total of $500k till date in it.

The funds raised in this round of funding will go in technology development and for expansion of its engineering team.

Bluegape was founded in August 2011 by Sahil Baghla and Ayush Varshney. (Company has pivoted from Merchandise Business to Visual Blogging Platform in January this year). Both the founders are IIT-Kanpur alumni.

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Long form of content is dying in this mobile era where users have a very short attention span. Bluegape is giving users a platform to create and consume content in a visual format. Currently bluegape has over 15 Mn unique visitors every month and around 100,000 posts are getting created on the platform every month.

“Our vision is to make communication of ideas and knowledge very easy. On Facebook, Instagram, SnapChat we are connected to our close group of friends and they are like your private social identity. bluegape, on the other hand will be your public social identity which is about self-expression with the world. bluegape will be “A Social Profile You Can Be Proud Of”, said Sahil Baghla, Co-Founder & CEO, bluegape.

People are doing amazing stuff at bluegape like their niche fashion blog, on feminism etc.

bluegape has raised a total of $1.1 Mn from investors to date

Founded in 2010, ah! Ventures is a startup focused growth catalyst that brings together promising businesses and investors by creating wealth creation opportunities for both. ah!’s unique model serves investors, entrepreneurs and enablers through a unique blend of customised services, skill, and industry & domain experience.


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