Brand Launch Center (BLC) under the aegis of Seagull Advertising, has announced a Startup Launch Accelerator programme. It aims to help consumer-focussed startups to go-to-market through a well-structured process called Wings for Profit.
BLC’s Startup Accelerator programme was launched in Pune. Founded by Sameer Desai, BLC’s expertise is designed to mitigate the risks, commonly faced by startups at the launch stage.
It will be a six month programme which will help startups to reduce risks associated with product, technology, market, and finances. It is broadly classified into three key segments -namely, Brand Challenge, Brand Wings and Brand Flight Map.
The programme will provide various solutions in categories such as mentoring, branding, working capital, advertising, digital marketing, on-ground-activations, public relations and funding, sales, marketing automation, HR, corporate finance, legal and co-working.
Sameer Desai, Chief Strategy Officer of Brand Launch Centre, said: “While working extensively with early-stage companies in the past few years, we have realised that most startups fail despite innovative ideas and products. They fail not because of the product/service, but because of their inability to create a strong brand image among target consumers and the absence of go-to-market strategy and execution.
“Brand-building and go-to-market is a major challenge for the bootstrapped startups, whose marketing budgets and knowledge of execution are often constrained. BLC provides a 360-degree strategy to startups to overcome their brand-building challenges, that too in 180 days,” he added.
A few of the startups which have already came onboard at BLC are:
Green Salute: It works on the idea of branding waterless car wash services as Green Salute.
Tokri: It is an ecommerce business in the hyperlocal grocery segment. The portal offers doorstep delivery of a wide variety of food items including the freshest flowers, fruits, and vegetables.
Tork: It is India’s first electric Motorbike. A hi-tech bike, Tork sports a TFT screen – a first for any Indian bike. Also, it offers low noise, zero pollution, exceptional acceleration, and remote trouble shooting facility through a cloud-based solution.