Mumbai-based brand licensing startup Black White Orange Brands has raised about $300K (INR 2 Cr.) in a funding round from Collaborative Licensing Ventures LLP.
This is the second funding round that the company has raised within a month of inception. Earlier this month, the company had raised an undisclosed amount of funding from Yuvraj Singh’s YouWeCan Ventures. The round’s funds is going towards building its team.
Founded in June 2015 by Bhavik Vora, Black White Orange, provides merchandising solutions and helps brands, celebrities, media and retailers find ways to strengthen their relationship with consumers. The startup offers services in retail, distribution, syndication, brand consulting, brand loyalty strategies and creative solutions both within India and overseas.
Additionally, Black White Orange also looks at generating new revenue streams and creating brand loyalty strategies.
Speaking on the development, Bhavik Vora, chief executive of Black White Orange said, “Our business thrives on innovation, and currently there is so much untapped opportunity in this segment. We are constantly looking at collaborating with like-minded people who can not only add tremendous value to our business, but also come on board as strategic partners in growing this business.”
The raised funds will be used on creating original IPs in different segments, building a strong team across functions, acquisition of iconic international brands and to open up the international market for Indian IPs.