Working in line with its ‘Customer First’ philosophy, Bharti Airtel has decided to offer a unified recharge interface by integrating all mobile wallets on My Airtel App.

At present, Airtel customers can make payment for online recharges and DTH accounts through various mobile wallets or digital platforms.

Airtel said that though it’s a good thing but it has resulted in a fragmented customer experience and also an increase in customer complaints relating to online recharges.

In a statement Bharti Airtel said, “Based on customer feedback and in order to deliver a more consistent digital experience, we have decided to refresh our online recharge interface and bring all payment platforms under a single umbrella.”

Under the proposed plan, Airtel integrate all mobile wallet and digital platforms on its website and MyAirtel App. The Airtel customers will be able to make payments new mobile wallets, credit cards, debit cards and netbanking. The company states that Airtel has over 24 Cr mobile customers, 36 lakh landline customers and 1.1 Cr DTH customers in India.

The telecom major also said that it has revamped and rolled out Company Owned Company Operated (COCO) Airtel stores across the country. Till date, close to 550 COCO stores in multiple formats have been opened across the country. These COCO stores are supplemented by over 2400 franchisee retail stores across India.

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