Delhi-based startup BetterButter, an online social discovery platform for recipes has raised a seed round of funding led by growX ventures.
Apart from growX ventures, Singapore-based investment firm M&Y Growth Partners and angel investor, Manish Singhal, also participated in this round. As a part of a deal, Manish will also take on a board observer role in BetterButter.
The amount of funding has been left undisclosed by the company.
Despite some great eating out options, today nothing beats the pleasure of a good home cooked meal. But deciding what to cook and what to eat every day isn’t easy. This is where BetterButter steps in. The startup intends to solve this problem.
The startup was founded by Sukhmani Bedi and Niyaz Laiq this year. It is an online social discovery platform that focuses on recipes, lets users create, share, discover, and appreciate recipes. It aims at becoming the de-facto platform for all things kitchen in the future.
The funding capital will be used towards establishing India’s dominant recipe sharing platform.
According to BetterButter, “Cooking plays an important role in Indian homes. In fact, Indians spends maximum time in their kitchens as compared to any other country in the world. Despite this, there is no large recipe brand in the country today, and our goal is to make BetterButter synonymous with cooking at home in India.“
With numerous Facebook groups, online blogs and communities for sharing recipes, BetterButter is aiming to become a one-stop solution for everything on recipes.
In this space, just yesterday, Food Talk India raised $500K funding in angel round. While earlier this year, Delhi-based Facebook group-turned-online platform Eat Treat raised $350K in a funding round from 15 investors.
Recipes have emerged as a major category of engagement for Indians online. The web is full of receipe sites, a few of which includes, tarladalal.com, spiceindiaonline.com, sanjeevkapoor.com, rakskitchen.net and spiceupthecurry.com.
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