Mobile App Platform BeatRoute Innovations Nabs Pre-Series A Funding From Quarizon

Mobile App Platform BeatRoute Innovations Nabs Pre-Series A Funding From Quarizon

Gurugram-based SaaS mobile application platform BeatRoute Innovations has raised its Pre-Series A round of funding from Quarizon Consultancy Services LLP. The round was closed last week.

The terms of the deal remain undisclosed.

The primary purpose of this investment was to get out of bootstrapped stage and enhance the equity of the platform by involving the first set of investors. The team further plans to raise a Series A in about nine months.

The investment will also be utilised to operationalise product capability to solve the problem of wasted trade promotions. As stated by a company spokesperson, “It’s like a subsidy in this industry. You allocate 100 INR to promoting the sales of your product to push it to the retail shelf, however only half of that reaches the intended target. We have vowed to change that for established as well as growing brands.”

BeatRoute was founded by Vinay Singh in January 2014. It facilitates last-mile retail between consumer packaged goods companies, distributors, and kirana (neighbourhood) stores in India. It is associated with brands like PepsiCo, Danone, Cremica, Valvoline, Unicharm and more. The startup’s technology algorithms help these companies bring visibility to last-mile transactions and help customers ascertain the exact nature of retail landscape profiles to achieve market coverage that has not been possible so far.

The unorganised retail trade market is estimated to be about $500 Bn in India. According to an official statement, “Our focus is to enable the ecosystem rather than disrupting it. Brands who subscribe to our platform, on board their sales teams, retailers, and distributors on it. As of now, brands pay us for delivering market coverage. They like how our algorithms make it possible for them to ascertain the exact scope and nature of their retail landscape and run differentiated promotions.”

With 30 paying customers in India and several more from overseas, the company claims to have been operationally profitable since April 2016.

Earlier in April 2016, Connecto, a Noida based SaaS startup was acquired in a cash and stock deal by GirnarSoft, the parent company of online auto portals CarDekho.com, Gaadi.com and Zigwheels.com. Other players in the sector are SignEasy,  Table Grabber, WebEngage, Freshdesk, Wingify and Helpshift.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Mobile App Platform BeatRoute Innovations Nabs Pre-Series A Funding From Quarizon-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Mobile App Platform BeatRoute Innovations Nabs Pre-Series A Funding From Quarizon-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Mobile App Platform BeatRoute Innovations Nabs Pre-Series A Funding From Quarizon-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Mobile App Platform BeatRoute Innovations Nabs Pre-Series A Funding From Quarizon-Inc42 Media
Mobile App Platform BeatRoute Innovations Nabs Pre-Series A Funding From Quarizon-Inc42 Media
You’re in Good company