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Mumbai-based seed investment and innovation platform, Venture Catalysts (VCats), has invested $150K in AppSay, a business communications platform. The investment was led by VCats angels Shreyans Shah and Mayank Shah.

The startup will use the investment to scale its operations and develop the tech framework to further refine its product.

Founded in 2015 by Vaibhav Shewale and Jeetendra Ghare, AppSay is known for its tech-driven and user-centric approach. It is a long-term customer engagement and ‘qualified’ leads platform which has been built to provide businesses with a viable customer engagement channel that does away with the hassles and drawbacks associated with traditional messaging.

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The platform protects customer information of businesses. It provides the end-user with a unique, non-intrusive way of reaching out to businesses like banks, schools, utilities, NGOs, hospitals, insurers and government departments for information, service and support.

Vaibhav Shewale said, “The funds will not only allow us to tap into newer markets to scale up our operations and sales, but will also help in significantly enhancing and refining our offerings as we get ready for the global launch of our product.”

Venture Catalyst is a platform that provides funding, space, community, and services, needed by entrepreneurs to create a great company. VCats generally invests $100K – $250K in very early stage startups. It has added 9 startups to its portfolio including Zaffiro Ventures, Siftr, CoutLoot,  vPhrase Analytics, Don’t Scratch Your Head, till date.

Recently, VCats expanded its operations into Surat and is looking at establishing its physical presence in five cities in 2016. It aims to expand to five more cities in the next two years.


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