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Gurgaon-based, Contact Center Software provider, Ameyo has raised about $5 Mn (INR 30 Cr) in its Series A round of funding from PE firm, Forum Synergies PE Fund Managers through its IKMF-I fund. With this, Samir Inamdar, MD and CEO of Forum Synergies will join Drishti’s board.

Founded in 2003 by three IIT-Guwahati alumni Bishal Lachhiramka, Sachin Bhatia and Nayan Jain, Ameyo is the flagship solution from Drishti-soft Solutions, a leading provider of Customer Interaction Management. Ameyo is the leading Contact Center Software provider designed to add value to the businesses by addressing the burgeoning demands of the new world of customer engagement.

Bishal Kumar, founder and CEO, said that Ameyo plans to use the infused funds for couple of reasons. “We plan to be more aggressive in the large enterprise segment with more differentiate offerings so we are investing more in R&D in line of business analytics, to increase our social presence and expand into the US market, expand offerings in “Cloud Contact Center” and “Sales Acceleration Technology” space.” This move is part of company’s vision to take Ameyo global after its success in Asia, Middle East and Africa Enterprise contact center markets.

According to Kumar, contact centres are undergoing rapid transformation both in terms of impact to the core business and movement to cloud, which represents a $3 Bn global opportunity. Also, sales acceleration technology, which enables customers’ sales teams to improve productivity significantly, is a $12 Bn market. Ameyo is essentially tapping this segment.

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Earlier bootstrapped, Drishti today has a workforce of about 300 people and over 1,500 customers in over 40 countries. With Ameyo, Drishti has served bunch of eminent customers like Ola Cabs, Jabong, Bankbazaar, Flipkart, Acer, DHL, Tiny Owl, Mphasis, WNS, Jordan Ahli Bank, Chase Bank and more. It’s recent clientele list includes Subway, Urban Clap, Grofers, Peppertap and Aspire IT.

Many Indian startups have identified white spaces to address business needs. Drishti is among over 300 home-grown software product companies including Freshdesk, Tally, Zoho and RateGain and is growing at a CAGR of 40% over last four years.

With this investment, the private equity firm Forum Synergies has invested its $50 Mn IKMF-I fund in six startups including Attero and Cbazaar. The PE firm also had a successful exit in JustEat after Rocket Internet-backed FoodPanda acquired it in earlier this year.

Forum Synergies also plans to launch its second fund, IKMF-II, with a corpus of $150 Mn which will incude investments in new sectors viz consumer products and education.

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