Junglee, a comparison-shopping website, served as a launchpad for Amazon India operations way back in 2012. It has been testing the concept for sale of used goods by merchants on its website since July 2015. The portal will provide pick, pack and delivery services for merchants, a feature that it claims will help differentiate it from rivals.
A spokesperson for Junglee.com said, “Junglee will also promote sale of first-hand goods from small sellers who may not have the scale to list on larger marketplaces and may want to limit their business to one city.”
Amazon is extending its reach in the Indian retail market. Last month, Amazon and Walmart Stores, together planned to invest over $300 Mn (INR 2,000 Cr) to gain a commanding position in the Indian retail market.
Amazon has invested approx. $250 Mn (INR 1,696 Cr) into Amazon Seller Services, which is marked as the biggest capital infusion in the company since its entry into the Indian market. This takes Amazon’s total investment to about $710 Mn (INR 4,800 Cr) in Amazon Seller Services in the past year.
With the selling of used goods, the company will enter the territory of portals like OLX and Quikr.