AmazonBasics will offer a range of high quality digital and home accessories for customers to enjoy greater selection of high-quality products at value pricing.
The AmazonBasics line in India will have products like Apple-certified lightning cables, data cables for Android devices, audio video cables and adapters. Going ahead, the product line will be rapidly expanded to reflect the global selection.
Samir Kumar, VP Category Management at Amazon India, said that AmazonBasics is created with a vision of providing best combination of selection and price to customers.
Products offered on AmazonBasics will come with one-year warranty and will be eligible for expedited deliveries. It will also feature customer reviews and other information.
AmazonBasics is targeting to offer an enhanced customer experience through a wide range of products in its portfolio.