Uber’s Playbook For India

SUMMARY

With an eye on long-term success, Uber's India playbook not only revitalizes its global strategy but also positions the country as a crucial hub for innovation and growth

Reaching towards the breakeven, the company has collaborated with some of the biggest Indian players as it marches towards green mobility in India

For Uber, “India is the gateway to the world” says company’s CEO Dara Khosrowshahi who was on a recent visit to India

Paytm is caught in an unprecedented crisis and if it seeks a journey to emulate, the fintech giant should look no further than Uber. Even global CEO Dara Khosrowshahi called India “the gateway to the world” for Uber on his recent visit, where he also raised some eyebrows with his comments on the price-sensitive Indian market. As they push towards this target, OEMs such as Tata and Mahindra have set EV sales targets and so has Uber. While in the US and Canada, Uber has aggressively set the transition deadline of 2030, it is looking to deploy a full EV fleet in India by 2040. “Once the issue is tackled, the lifetime cost of the vehicle could easily be earned back within two years increasing individual drivers’ income & ROI since the average running cost of the vehicle is INR 1 per Km, for the operators it could vary INR 3-5,” said Saklecha.Nilekani also suggested that Uber should re-enter the food and grocery delivery segment in India via ONDC. “The system is waiting for who could do it at scale and speed. And, you guys do it very well,” remarked Nilekani.According to reports, Uber and Adani could forge a JV to speed up the green infrastructure around mobility. This includes plans to procure electric vehicles and brand them under its name. These branded vehicles will then be deployed on Uber’s ride-hailing platform.

In May 2019, Uber — once valued at $120 Bn by Wall Street analysts — suffered the largest first-day dollar loss in US IPO history. Its value plummeted to about $69 Bn, just over half of its lofty IPO expectations.

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