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[The Outline By Inc42 Plus] Edtech Turned Pied Piper

[The Outline By Inc42 Plus] Edtech Turned Pied Piper

Are edtech startups going too far with their fear tactics in marketing campaigns and ads?

“Coding will make your child future-ready. Prepare your child for the digital frontier” — a Toppr Codr ad on YouTube

“7 lines of code can detect a black hole; Become the number 1 game designer at the age of 13” — a Facebook carousel ad by WhiteHat Jr 

“Give your teenager a head start. Watch your teen design and pitch their own business plan in 10 hours” — a Google search ad by Clever Harvey

Imagine you are a parent in today’s hypercompetitive, hyperconnected world — would seeing these ads in the right context make you scared about your kid or children missing out? Would skipping the ad and not clicking on it mean that you are not giving your child the best chance to succeed in life?