If you live in any of the metros or Tier 1 cities in India, chances are you have embraced new brands for the products you interact with on a daily basis. From the things you wear to the electronics and gadgets; from home decor to furniture; from the health foods that accompany tea (or coffee) time, to the veggies, meat and fish that go into meals; and indeed, that mattress that invitingly beckons you at the end of the day.
There’s little doubt that if one chooses, they could simply build their daily work or home routine around this new D2C or direct-to-consumer brigade, save for a few exceptions (for now) such as computers and smartphones. While the IT services revolution showed Indian techies that entrepreneurship is a possibility and led to the age of startups, now the retail and ecommerce disruption has ushered in the age of D2C.
The opportunity to disrupt the retail market is unprecedented for startups. Those with a passion for products have dug deep and created delightful product experiences to fill online retail shelves.