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[The Outline By Inc42 Plus] A Digital Diwali… But Will It Be A Happy New Year?

[The Outline By Inc42 Plus] A Digital Diwali… But Will It Be A Happy New Year?

Ecommerce companies’ are beefing up for the festive season, but will the ongoing economic downturn impact Indian consumers’ spending capacity?

Hey!

Time to wake up!

After the gloom of the past six months, the end of September brings a glimmer of sunshine and optimism. And no, we aren’t forcing ourselves to say that. 

While Diwali is not on the calendar till November, October is when things are beginning to kick into gear. If your home is anything like millions of other Indian homes, the preparations would be well underway with checklists of things to do before Diwali — perhaps the biggest Diwali in many years for millions of Indians still shellshocked by Covid-19. 

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