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Mapping The Market: India’s Online Music Streaming Landscape

Mapping The Market: India’s Online Music Streaming Landscape

India's recorded music industry combined with TV, radio and films is currently estimated to be worth INR 8,660 Cr

Latest figures show that over 200 Mn consumers in India listen to music on online streaming services

The biggest challenge remains monetisation as Indian audiences are habituated to having ads with music

Author

Meha Agarwal

Inc42 Staff

Meha has engineering and MBA degrees, but she has always been a writer at heart. It was the perfect combination of utilising her research and analytical skills and her enthusiasm for writing that sparked her interest in writing about the Indian startup ecosystem – the latest tech and gadgets and the startups that create them. She is always on the lookout for industry-specific stories in niche areas of interest such as ecommerce, fintech, greentech and more.

https://inc42.com/features/no-time-to-pause-the-dark-side-of-the-attention-economy/
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