“We want to be the Amazon of the Programming space,” says Masa Kato, founder and CEO of Japanese edtech startup Progate, which embarked on its India journey in October last year.
Founded in 2014 by Masa Kato, then a 21-year-old computer science student at the University of Tokyo, Progate is an online platform for beginners to learn coding, programming, and languages. Progate, which boasts over 300K users in Japan, has already attracted around 50K users in India since its launch in October, last year.
Even as the conventional educational system of India has hit a new low with over 50% of the teachers’ posts at most central universities and IITs lying vacant for years, edtech startups are trying to fill up the gap. They’re providing students with relevant skills through courses on their user-friendly, tech-enabled platforms and are fast evolving as an alternate mode of learning.
Online education in India, which is expected to witness approximately 8x growth in the next five years, will have a significant impact on the edtech market, which has a potential to touch $1.96 Bn by 2021, a Google and KPMG report said.
BYJU’s, Unacademy, and Embibe are some of the edtech startups that are not only successfully reaching their target users but have also attracted huge funds from the world over. Looking at the massive potential and increased interests of online education in India, international companies such as Udacity, Coursera, Udemy have also rushed to the Indian market with their innovative online offerings.
Naturally, Progate, one of Japan’s leading edtech startups, is looking to cash in on this gigantic market.
India: A New Market With New Challenges For Progate
At the time he founded Progate in Japan, Kato hadn’t even remotely thought one day he would launch Progate in India. “However, as soon as we launched our products and services, we received so many queries from India that we just knew we had to come here. It’s the word-of-mouth and energy of India that brought us here,” he said.