IPL Blues For Fantasy Gaming

SUMMARY

IPL 2024 was supposed to be the balm to soothe the revenue pains after the GST setback, but most fantasy gaming platforms have hit pause on huge marketing spends, and customer acquisition remains a challenge

From IPL to GST — between these two acronyms, the fate of fantasy gaming in India has swung from euphoria to austerity.“There is a percentage of users out there who are just not happy with this new regime. If platforms subsidise the 28% tax, users will not get the offers and bonuses they are used to. Platforms have to find new ways to attract players. Users are not happy with this and there is a clear drop in engagement there,” a Delhi NCR-based gaming startup cofounder told Inc42.“Fantasy gaming players other than those with deep pockets would not bet big on IPL because many are trying to cut costs. Plus there is a negative sentiment in real money gaming, which can lead to low ROI from ads and marketing rather than positive outcomes,” said a Bengaluru-based founder from the fantasy gaming industry.

With the 2024 season of the Indian Premier League kicking off on March 22, one would expect fantasy gaming apps to be pulling all stops for users with massive marketing spends and ads everywhere.

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