What started as an idea between three friends five years ago, today reaches over 20 Mn people in India every month. Over the course of this journey, we interacted with and featured thousands of startups, and gained new insights about the startup ecosystem. And this understanding is what gave birth to the Startup Booster Packages.
Startups have a lot of stories to share, but while some of these make the headlines, there are many others that are left in the shadows. These stories are important for the startup, not just because they share its journey and growth but also to help it build brand awareness, develop an understanding with the audience, gain users and more. This is where today brands are leveraging native content and not digital advertising. After all, you are more likely to survive a plane crash, win a lottery & do a slew of other ridiculously uncommon things, than you are to click a banner ad.
Being an avid follower and a part of the startup ecosystem itself, Inc42 has developed a sense of understanding when it comes to startups. This has enabled us to build products and solutions catering to various specific needs of startups which no other media can. And this led us to launch the Startup Booster Packages last year.
A Startup To Help Startups!
The Indian startup ecosystem has grown tremendously over the years, from 29K launched startups in 2014, it grew to over 49K in 2018. And we want to bring each of these startups to our platform to tell their story the way they want to, but with the deep insights and data-driven approach that Inc42 has become known for.
The Booster Package gives startups a chance to engage with Inc42 and its readers and tailor their story according to their needs with a predefined scope of coverage. Additionally, these articles shadow Inc42’s editorial style and values.
Through The Startup Booster Packages, Inc42 brings its editorial capabilities to the fore and let startups tell their story. Since last year, over 50 startups have signed up and showcased their stories on Inc42 through articles, compelling videos and more.
“The team at Inc42 has been very accommodating with our requests and deadlines for the Turbostart programme campaign. We interacted with the BrandLabs team for ensuring content and timelines were in place and we are very happy with the experience we have had, working with them thus far,” – Lakshmi Nair, head of communications, Turbostart.
To mark this success and to end 2019 on a high note, we decided to these solutions at a 25% discount to startups that apply now.
What Is The Startup Booster Package?
While we are honoured that the startups look up to us, we are aware that we have disappointed many by not being able to feature them. When we do cover startup independently, our approach is highly journalistic and often the story is not what the startup entrepreneur imagined, or it doesn’t highlight their key business propositions in the way they want.
Unique to Inc42, the Booster Package breaks away from that as well as the usual advertorials and banner ads to give startup stories the flair and edge they deserve and make them engaging reads. The package helps startups leverage our editorial capabilities, extensive reach and brand credibility to achieve their goals.
Here is what the package offers:
- Native Stories: A profile from the startup’s perspective with our editorial expertise
- Persuasive Videos: Highlight the X factor and get better engagement from digital audiences
- Email & Social campaigns: Boost the impact and reach of the startup’s idea and message
From building credibility to creating brand awareness to attracting investor attention, Startup Booster Packages have worked for startups such as Nextdoorhub, QuackQuack, Turbostart, Global eSports, Qdesq and Easyrewardz and many others.
“Inc42 is our go-to for all things startups. Partnering with Inc42 is a strategic decision any growth stage startup can make to gain more visibility in the startup ecosystem. They understand our requirements and have been instrumental in spreading our message to their community and boosting our presence.” – Ravi Mittal, CEO and founder, QuackQuack.
The Startup Booster Packages has three tiers:
When we launched the Startup Booster Packages, we didn’t imagine we would be welcomed with so many applications, and it’s been a pleasure learning from many of these startups, which is a big bonus for us.
It’s a limited period offer and if it has expired by the time word about Startup Booster Packages reaches your startup, do contact us to speak further about how we can work together.