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‘I Do’: How Indian Couples Today Are Tying The Knot With Wedding Tech Startups

‘I Do’: How Indian Couples Today Are Tying The Knot With Wedding Tech Startups

With a solid 15-20% growth rate year-on-year, the wedding market has huge untapped potential in India for startups to flourish

Wedding startups provide end-to-end solutions ecommerce and bookings

The estimated market value of the Indian wedding industry is $50 Bn

The Indian wedding industry is the second largest in the world, behind the US. Considered an important milestone for families, weddings are flamboyant affairs in India, so much so that an average Indian spends nearly one-fifth of their life’s earnings on weddings.

More than 10 Mn weddings take place in India each year, amounting to a staggering 30K weddings a day! The estimated market value of the Indian wedding industry is $50 Bn, with a growth rate of 30% per annum. As per data available, an average Indian spends an estimated one-fifth of his/her lifetime wealth on weddings.

With such huge stakes, it’s no wonder that Indian startups are gearing up to solve the problems in the wedding market, armed with the latest tech.

The changing trends, lifestyles and exposure to digital wedding solutions has changed how Indians view weddings these days.