How Aurum PropTech Built Its AI/ML Playbook For Real Estate

SUMMARY

Driven by strong growth in rental units, expansion to new cities, and increased client penetration with AI solutions, Aurum PropTech’s core rental business expanded 33% in H1 FY25

For Aurum PropTech the distribution business segment has emerged as the strong performer with nearly 18% YoY growth in H1 FY25

Over the past six months, the company’s stock has outperformed India’s top benchmark indices, showing a 37% increase and a 63% rise year-to-date

A few years ago, real estate in India often elicited images of pushy brokers, the hassle of visiting multiple localities, and tough negotiations involving hefty sums—usually with little to no legal mediation or security for customers. However, technology, which has transformed nearly every aspect of our lives, brought change to this sector as well. “Our H1 FY25 results demonstrated growth across Rental, resilience across Distribution and institutionalisation across the Capital business segment. Revenue increased on account of the addition of short-stays, the introduction of value-added services and launch of two new cities in the Rental business,” Deora told Inc42.Deora also shared that the company has realigned its marketing and sales automation business, shifting focus on ‘core technology offerings with scale’. He further added that the core focus for the team lies in profitable growth, improved revenue quality, and scale.

Companies like Housing.com, 99Acres, NoBroker and others grabbed the limelight with rapid development and expansion, while others such as Aurum PropTech looked to take the slow road and build businesses that can withstand economic cycles and decades of changes.