Festive Season Showdown: Can Quick Commerce Dethrone Ecommerce?

Festive Season Showdown: Can Quick Commerce Dethrone Ecommerce?

SUMMARY

On the back of convenience-led shopping, experts see same-store sales growing by around 40-50%, with an additional 20-40% growth from new store openings. Overall, the quick commerce sector could see a growth rate of 70-80% this quarter

The surge in festive orders is expected to boost the demand for labour, with workforce needs projected to increase by 25 to 30%

The upcoming festive season will be a crucial test for many players to prove their viability in a world where delivery times are shrinking and the list of consumer demands is only getting longer

A decade ago, Flipkart transformed India’s shopping landscape with the launch of its flagship Big Billion Day Sale, quickly followed by Amazon’s Great Indian Festival in 2015. These two sales fundamentally transformed the festive season economy, steering consumers away from traditional brick-and-mortar stores and toward the convenience of online shopping.

What began as a trend has now become a phenomenon, with ecommerce platforms offering irresistible deals and discounts. In just the first week of last year’s festive season, ecommerce platforms recorded an impressive 19% year-on-year (YoY) rise in gross merchandise value (GMV) to INR 47,000 Cr.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

No results were found for "".
  • «
  • 1
  • »
modal lock

Continue Reading With A Free Inc42 Account

Get the most out of your Inc42 experience by creating a free account. Enjoy personalized recommendations, ad-lite browsing, and access to our exclusive newsletters.