On the back of convenience-led shopping, experts see same-store sales growing by around 40-50%, with an additional 20-40% growth from new store openings. Overall, the quick commerce sector could see a growth rate of 70-80% this quarter
The surge in festive orders is expected to boost the demand for labour, with workforce needs projected to increase by 25 to 30%
The upcoming festive season will be a crucial test for many players to prove their viability in a world where delivery times are shrinking and the list of consumer demands is only getting longer
A decade ago, Flipkart transformed India’s shopping landscape with the launch of its flagship Big Billion Day Sale, quickly followed by Amazon’s Great Indian Festival in 2015. These two sales fundamentally transformed the festive season economy, steering consumers away from traditional brick-and-mortar stores and toward the convenience of online shopping.
What began as a trend has now become a phenomenon, with ecommerce platforms offering irresistible deals and discounts. In just the first week of last year’s festive season, ecommerce platforms recorded an impressive 19% year-on-year (YoY) rise in gross merchandise value (GMV) to INR 47,000 Cr.