Dell Sharpens India SMB Focus To Drive Digital Economy, Tech Adoption

Forus Health’s portable device 3nethra may not be in the public limelight but it has made its mark in over 2 Mn lives today. The 3nethra device helps solve the issues around preventable blindness and its treatment. And Forus made it to provide easier access to eye examinations to patients. Helping it scale up and succeed was a role Dell has played in its three-decade-long journey in the tech world.

Using Dell’s high-power computing devices which work even in the harshest conditions and in all climates, Forus managed to take its solution to the most remote places, where the need for healthcare is the most urgent.

And it’s not just Forus Health — many small businesses have long leveraged innovations and solutions provided by Dell to optimise and increase their operational efficiencies and achieve their business goals. Startups such as Drink Prime and Tarjima have worked with Dell to solve major issues and bring prosperity to underserved markets. While Drink Prime works in solving the issues of drinking water and access to potable water, Tarjima helps SMBs leverage ecommerce opportunities in regional language.

Small and medium businesses (SMBs) are the major contributors to India’s economy. SMBs contribute to 45% of the industrial output, 40% of India’s exports, employing 60 Mn people and creating 1.3 Mn jobs every year. Thus, the growth of this sector is imperative to the growth of the country, and to meet the economic goals.

For these businesses, technology adoption has proven to be the major game-changer as well as a barrier. While SMBs have benefitted from the digital and technology revolution in the country, a major push has come from tech giants. Whether it’s the likes of Amazon Web Services or Google Cloud simplifying cloud computing, or Dell providing computing products, software solutions and personalised partnerships for businesses.

Dell Looks To Boost Small Businesses

As an established tech giant, Dell has a deep understanding of the pain points of small businesses. To help SMBs overcome the hurdles of technology adoption and support them in understanding the technologies that they can leverage for their business, Dell has come up with various initiatives and customised solutions.

A major part of this are the Small Business Advisors and the one-stop-shop for small businesses. Both of these initiatives have been put in place to cater to the unique technology and software needs of SMBs. Dell’s solutions focus on letting SMBs utilise the available resources in the most optimal manner — no matter the team size or the scale of the business.

As a major PC manufacturer, not only is Dell able to offer affordable hardware solutions for home-offices and on-the-go sales staff, but these devices follow the highest enterprise-grade security standards to future proof businesses and lower long-term tech costs.

The SMB advisors ensure that customers are satisfied with the technology they are using and are aware of how to best put it to use. Advisors also help businesses understand how their technology needs would evolve as their ventures scale up. This is crucial to keep SMBs competitive in a digital economy.

Small business advisors not only help Dell customers select the right hardware such as desktop PCs, servers or laptops but also help SMBs incorporate them into their business and deploy it in the operations.

How Dell Stands Out With Its Offerings

Apart from providing SMBs with a platform that caters to all their technology needs, Dell has other offerings for them. It has come up with various PCs and other devices, be it the Vostro lineup of affordable business laptops or OptiPlex CPUs which are fully secure. It’s also providing SMBs deals and professional advice on buying new tech. Other offerings include:

Small Business Security: Providing data backup and cybersecurity to protect the business information and to keep it up and running smoothly.
Small Business Services: From financing to deployment to equipment maintenance, SMBs get to leverage the services of Dell to reach their goals sooner.
Small Business Innovation: Providing new and latest technologies to the businesses to boost productivity and give them a competitive edge.
Small Business Productivity: To help boost productivity and give the business an edge with optimised technology to increase efficiency.

While any business has the choice of deploying both a private cloud infrastructure or public cloud deployment, the latter is always preferred. In the former, the customer can host their services on-premises from behind the safety of a corporate firewall, while in the latter, a third party such as Amazon Web Services does the cloud computing.

Further, to cater to the data protection needs of SMBs, Dell unveiled the Dell EMC Data Domain DD3300, a cloud-based data protection platform, which is specifically designed keeping in mind the special IT as well as remote/branch office environments of SMBs. For SMBs dealing with sensitive user data, it offers multi-site scalability, advanced data verification and encryption and coverage for a wide variety of applications.

SMBs Need To Get Future Ready

It is no surprise that SMBs are adopting tech in each link of the operational chain. In the last few years, SMBs have leveraged technology to streamline logistics, financing, accounting, operations, distribution and sales tracking. SMBs have leveraged tech to build innovative products and services, which has increased their reach in the rural and semi-urban market and has opened up access to urban markets.

Dell’s Small Business Solution Centre in Bengaluru offers solutions from other technology giants and companies such as Intel, McAfee, Microsoft, and other major software vendors and solutions providers. This shows that it’s not just about tech adoption, but about embracing the ecosystem around the digital economy. Designed on the lines of a coworking space, it is a platform where entrepreneurs can meet, network, collaborate, and showcase their products.

Dell has sharpened its focus on small and medium businesses and is shining a light on the innovations that have made a difference, as well as the products and services that are deserving of a bigger stage. Understanding the specific needs and pain points of these businesses, Dell has continued to build customised solutions that just work for SMBs.

To know more about Dell’s offerings for Small Businesses click here.