Consumer services giants have turned to platform fees en masse — will this come back to bite them?
Dear reader,“From a unit economics perspective, the company did not have to produce anything specific to charge this fee — instead, the customers directly pay for some of the variable costs of providing service. It’s a straight contribution to the bottom line,” according to a chartered accountant based in Delhi-NCR.
This piece actually started out as satire back in September last year. We wanted to bring up the growing role of platform fees through a story that was not real, and a bit over-the-top, but it’s looking more and more real today.