Wings Wants To Wow Mobile Gamers With Its In-Sync Audio Experience

Its wireless earbuds offer six hours of uninterrupted playtime for an immersive mobile gaming experience

Gaming enthusiast Nishit Sharma knew about the explosion of mobile gamers in India much before the pandemic outbreak. However, no audio brand catered to this massive market, although gaming console/PC-friendly hardware was readily available. Realising that mobile gaming was largely overlooked, Sharma developed Wings (operating under the parent company Brandscale Innovations) to help mobile gamers enjoy a premium audio experience. Three years later, Vijay Venkateswaran, who previously held leadership roles in Myntra’s audio and wearables categories, came on board as a cofounder.

The brand began its journey with wireless earbuds and has expanded into categories such as gaming keyboards, mouse options, speakers and wearables like smartwatches. Last year, it also sponsored two major offline events – the NH7 Weekender and DreamHack India – for better brand building. Wings has sold over 10 Lakh products, served 10 Lakh+ consumers and clocked INR 27 Cr in revenue in FY22.

The mindblowing popularity of PUBG Mobile, Clash of Clans and the likes has seen the rapid rise of mobile gaming as a mainstream entertainment channel in India. So, Wings has developed a wide range of wireless earbuds and gaming headphones designed to serve the mobile gaming community. Its flagship Phantom Pro (wireless earbuds) offers a snug fit, supports passive noise cancellation (blocks out outside noises) and enables up to five hours of glitch-free playtime in a single charge. Latency in audio is another major pain point, especially in multiplayer mobile gaming. Hence, Phantom Pro and other dynamic audio products from Wings promise a lag of less than 65 milliseconds for an immersive gaming experience.

According to Mordor Intelligence, India ranks fifth among the top mobile gaming markets, with more than 22 Mn people spending an average of 42 minutes per day. Wings aims to make its mark in this market with its gaming-focussed audio lineup. In 2023, it will invest in brand building by collaborating with popular mobile gamers and expand to more lifestyle categories in another two years.