Custom-Fit Pants Designed For Comfort & Crafted With Style

To beat the one-size-fits-all approach, The Pant Project started to offer customisation and product personalisation in the bottomwear segment

The Pant Project, founded by brothers Dhruv and Udit Toshniwal, has an intriguing backstory. This is how it goes. One of the founders always struggled to find the right pair of trousers that would be a comfortable fit, leading to frequent visits to tailors for customisation/fitting. It was a trying, tiring and time-consuming exercise, and the duo wanted to make things easier for those who could not find the right size off the shelf. Three things have worked in the brothers’ favour. First, the family has been running an apparel and textile business for 45 years, and the founders are no strangers to the industry. Second, Dhruv has training in finance. And finally, Udit has a penchant for art and creativity. The Toshniwals leveraged these factors to start The Pant Project, which offers high-quality, custom-made bottomwear for maximum comfort and style.

The bootstrapped brand offers 100 SKUs across men’s and women’s wear, has sold more than 75K products and catered to 30K+ customers. Its revenue stood at INR 7.3 Cr in FY22, a 6x jump from INR 1 Cr in the previous financial year. In October 2022, it reached another milestone, surpassing INR 1.5 Cr in monthly sales. The brand also entered the ecommerce marketplace by listing its readymade collection on Amazon and introduced a new category called the power stretch jeans.

“We believe a truly world-class digital solution for custom-tailoring does not exist in India yet. That is the problem we aim to solve,” said Udit. At The Pant Project, every bottomwear can be ordered online by sharing one’s size details, while a customer can choose a specific design from the brand’s web catalogue. The D2C brand also offers monogramming services and free alterations. An executive is sent to the customer’s address to pick up the bottomwear that needs modifications, and the same gets delivered within two-three days. Additionally, it sells online a readymade range made from pure cotton, linen and corduroy, thus providing a premium feel. One of its unique products is the Power Stretch range, made from moisture-wicking, wrinkle-free fabric that stretches from all sides.

In 2023, The Pant Project eyes INR 50 Cr in annual run rate (ARR) and plans to focus on core bottomwear categories. It will also launch new designs and styles for every occasion throughout the year. “We aim to hit INR 200 Cr ARR by 2025, expand globally and build an omnichannel presence in India,” said Udit.