Bringing Global Designs To India’s Fashion-Forward Men

In December 2022, the apparel brand completed 10 Lakh+ orders across its sales channels

When the pandemic brought offline retail to a shuddering halt in 2020, many brands explored the digital route for business continuity. Among them was the men’s fashion brand Snitch, set up in 2019 as a B2B venture. The wholesaler opted for the D2C model in 2020 to clear its excess inventory but soon turned the pivot into a lucrative opportunity, reaching out to a vast customer base. Its new USP: Offering trendy and pocket-friendly men’s wear to Indians aged 18-35.

The brand started its online store with zero funding and as few as 35 products. Still bootstrapped, it completed more than 10 Lakh orders across its sales channels by December 2022. Snitch now boasts 2.4K SKUs across categories (shirts, jackets and hoodies, co-ords, sweaters, innerwear and more), has served more than 8 Lakh customers and claims nearly 8 Lakh app downloads.

Snitch understands how fashion-forward men love experimenting with designs, colours and patterns. Keeping this in mind, the brand draws inspiration from global fashion trends and launches new designs, not seasonally but daily, à la fast fashion brands. All Snitch products are made in-house at its manufacturing unit in Bengaluru.

Snitch targets INR 90 Cr in revenue in FY23, nearly a 2x jump from INR 50 Cr clocked in the previous financial year. It will also expand its physical footprint and open 15-20 stores by 2025.