Cooking Restaurant-Quality “Ready-To-Cook” Asian Foods At Home

“If you think about cooking delicious Pan-Asian food at home, you will think about MasterChow,” the founders say

Childhood friends Sidhant Madan and Vidur Kataria turned their passion for cooking pan-Asian cuisine into a full-fledged business in 2016 when they opened their Chinese restaurant, Wok Me, in Delhi. As restaurateurs, they had insights into people’s preferences and eating habits and managed to add fresh flavours to the food to make it popular. That was when their customers started asking if they could make those flavoursome, restaurant-quality curries and noodles at home. Inspired by the growing demand, the friends launched MasterChow, a ready-to-cook noodles brand.

In the past two years, the D2C food brand has grown its offerings from noodles to sauces and dips. It claims to have sold 10 Lakh+ products and served 3 Lakh+ customers, while its monthly recurring revenue (MRR) has crossed INR 1.4 Cr since October 2022. The brand clocked INR 3.2 Cr in revenue in FY22.

Given their experience in the food business, MasterChow founders are confident that they know all about the flavours that people like. The duo uses their unique recipes to produce the sauces and the dips at an in-house unit, thus having complete control over product quality. According to them, all vegetables are sourced daily from local vendors near the manufacturing unit to ensure that the ingredients are quite fresh. Besides, all MasterChow products are certified by the Food Safety and Standards Authority of India (FSSAI).

MasterChow will enter the highly competitive instant noodles category in 2023. Unlike ready-to-cook noodles, which require boiling the noodles and cooking it with sauces and vegetables, instant noodles are sold in a precooked block with flavouring powder and other seasonings. The founders believe that the unique flavours they have introduced will strike a chord with food lovers and push the brand ahead. In the next three to five years, they will also add new categories, including fried rice, sushi and more.