Himalayan Organics Offers 100% Vegetarian Health Supplements, Focusses On Holistic Wellness

The brand has served 1.2 Mn customers and offers free-of-cost dietary consultations

When a relative was diagnosed with Vitamin D deficiency (left untreated, this can lead to debilitating conditions like osteoporosis and muscle loss), Vaibhav Raghuwanshi looked everywhere to find a plant-based dietary supplement as the family was strictly vegetarian. At the time, he was a marketing professional at a healthcare firm and got a close look at nutritional supplements. Soon, he realised that most products sold in the market contain gelatin or other ingredients derived from non-veg sources. Knowing that more than 24% of Indians are vegetarians, Raghuwanshi was determined to focus on holistic wellness and bring plant-based dietary alternatives to underserved customers. That was when he teamed up with serial entrepreneur Suditi Sharma to launch Himalayan Organics.

Himalayan Organics posted INR 33 Cr in revenue in FY22, a 37% revenue hike compared to INR 24 Cr in FY21. It launched its mobile apps (iOS and Android versions) in 2022 and teamed up with nutrition experts and dieticians to help customers get one-on-one dietary consultations for free. The year ended with more than 35K diet consultation bookings via its apps. Overall, it has developed 150+ SKUs and served more than 1.2 Mn customers.

The brand claims its capsules, tablets and drops across categories (immunity boosters, skin and hair care, men’s and women’s wellness and more) are 100% vegetarian. It uses ingredients like fruits, vegetables, herbs, seeds and nuts for its supplements, and the raw materials are directly sourced from organic farms in the Himalayan region. The startup has an in-house R&D team that works on the formulations, and all supplements are FSSAI-approved.

The health supplement startup targets INR 45 Cr in FY23, a 36.6% jump in revenue. It will set up a manufacturing unit in 2023 (currently leverages contract manufacturing) and tap into global markets. The brand also eyes 6x revenue growth by 2025 from its current target.