Gramiyaa Encourages Conscious Eating Habits With Its Range Of Cold-Compressed Edible Oils

“To push people towards healthy food choices, we decided to begin with the basic and indispensable ingredient of Indian cooking – edible oils,” Gramiyaa cofounder Sibi Manivannan

During his visit to a processing plant to purchase edible oil for his family’s restaurant business, Sibi Manivannan realised how the rampant use of harmful chemicals and taste enhancers could hurt users. So, he decided to learn everything about edible oil production in a modern unit and roped in Mohamed Yaseen and Naveen Rajamaran to start Gramiyaa. It makes preservative-free, cold-pressed edible oils from sesame, coconut and other ingredients and also produces A2 ghee.

Within the first two years, Gramiyaa grew from a small-scale oil mill to a top-notch production unit, producing 1.5 Lakh litres of cold-pressed oil per month and selling in five metros – Bengaluru, Chennai, Hyderabad, Mumbai and Delhi. It also set up a micro-warehouse in 2022 for one-day delivery. The brand sold a total of 6.5 Lakh litres of oil (all varieties combined), served 20K customers and posted INR 8.6 Cr in revenue in FY22.

It sources food-grade seeds from southern Indian farms and uses best-in-class cold-pressing and refining processes to retain flavours and nutrients. Its state-of-the-art manufacturing unit in Tiruchirappalli (Tamil Nadu) has motorised and automated the traditional cold press so that there is no manual intervention during production. Cold-pressed oils are extracted without using chemicals/solvents, so they always offer a barrage of health benefits. All Gramiyaa products are U.S. FDA- and ISO-certified, ensuring impeccable quality. The brand also guarantees next-day delivery if a product is ordered before midnight.

It is planning to raise the first round of institutional funding in 2023 and aims to export its products to the US and the UAE. It will also venture into spices and flours in 2025.