Activewear Brand Chkokko Clocked 2x Revenue Growth In FY22, Eyes INR 300 Cr By 2025

Comfort and convenience remain the watchwords at Chkokko as the D2C brand eyes offline business for exponential growth

Shivi Sabharwal, his son Lavanya and Lavanya’s wife Alisha were about to expand their half-a-century-old textile business when the steadily growing D2C trend caught their interest. Their discussions with Mihir Parashar, Lavanya’s longtime friend and a corporate consultant, revealed how the sports enthusiast struggled to find good activewear at an affordable price during his college days. Taking note of the rising demand in this space and the absence of good brands, the Sabharwals launched Chkokko in 2018. Two years later, Parashar also joined the venture as a cofounder.

The number of SKUs grew to 2.5K in four years, while the brand sold around 25 Lakh products to more than 20 Lakh customers. Its gross revenue increased 2x in FY22 to INR 42 Cr, and social media followers stood at 50K by the end of the calendar year.

Built on the motto, ‘you sweat, we absorb’, Chkokko motivates users to pursue fitness activities without worrying about sweat-drenched outfits with little or no absorbing capacity. The brand uses dry-fit fabrics like cotton, terry cotton and lycra, which are lightweight, breathable and stretchable, to handle the demands of any workout and enhance the comfort factor.

Chkokko wants to build a strong foothold in the activewear/athleisure segment by growing its offline presence. It will also venture into the footwear category and aims to emerge as an INR 300 Cr business by 2025.