Boldfit Helps 2.5 Mn+ Users Embrace A Healthy Lifestyle, Ups Their Fitness Game

Boldfit offers affordable health supplements and training equipment to help Indians reach their fitness goals

A slipped disc resulting in three months of bed rest was a wake-up call for BD executive Pallav Bihani, who eventually understood the value of physical fitness and good health. But the narrative did not end there. While regaining his strength, he also realised what bugged most fitness enthusiasts in India. It was all about overpriced and/or low-quality health supplements and the lack of top-notch fitness gear. Keen to usher in a positive change for millions of people who found it difficult to cope with fitness costs, Bihani set up Boldfit, a one-stop hub offering fitness supplements and accessories on a par with global standards minus the global price tags.

In the last three years, the brand has developed more than 400 SKUs under health and ayurvedic supplements, healthy foods, home gym equipment and accessories (bottles, shakers and more). Interestingly, Boldfit added as many as 325 SKUs between 2021 and 2022 as fitness continued to top people’s priority list post-pandemic. The brand has sold more than 5 Mn products and served over 2.5 Mn customers. It clocked INR 63 Cr in revenue in FY22 and roped in Indian cricketer Dinesh Karthik as its first celebrity ambassador.

Unlike similar platforms which routinely manufacture and sell fitness products, Boldfit thrives on its deeply customer-centric approach. For instance, most Indians are not aware of diet deficiencies or the nutritional value of the components used in offthe-shelf health supplements. To bridge this knowledge gap, Boldfit offers indepth content that helps users reach their health goals. While all its edibles are certified by the Food Safety and Standards Authority of India (FSSAI), the startup claims to work with WHO-GMP-certified manufacturers to implement rigorous quality checks at every stage.

Boldfit aims to carve a strong foothold in the Indian fitness market by offering holistic solutions for all health and fitness-related needs. In 2023, it will expand its product portfolio by introducing many new categories. Currently, the brand focusses on online distribution and sales, but Bihani wants to explore offline channels very soon. The startup will also onboard more fitness icons, especially renowned athletes, as brand ambassadors through partnerships and collaborations.