Beco Produces Plastic Alternatives, Green Homecare Products To Prevent Pollution

Move over, greenwashing; Beco’s founders want everyone to save the environment by using the brand’s cleantech consumer products

Beco is the brainchild of brothers Aditya and Anuj Ruia and their friend Akshay Varma. When they went beach-cleaning in 2017 and found a plastic chocolate wrapper, it was immediately identified as a brand that became defunct in the 1990s. It proved again that no natural processes could completely decompose plastic, even in landfills, and microplastics filled with toxins will continue to pollute the environment for hundreds of years. Aware of this long-term impact, the trio started Beco as an alternative to single-use plastic products.

The brand has developed 50 SKUs across home, kitchen and personal care categories, served 5 Lakh customers and sold 20 Mn products. It also added five products to its portfolio in 2022. These include detergent, colour catcher and fabric softener sheets, which are 100% plastic-free and use 70% less water in their solutions. Additionally, there are floor cleaning sheets and home cleaner liquids in 94% plastic-free refill cartons to reduce the use of plastic bottles and pouches.

Beco’s product range includes facial tissues, toothbrushes, dinner napkins, tissue and toilet rolls, garbage bags and more, all of which are eco-friendly. These are made from biodegradable and compostable raw materials such as bamboo and cornstarch, while a coconut enzyme-based formula is used to produce liquid cleaners. The solutions and designs are developed in-house, while contract manufacturers make the end products.

Beco will launch a wide range of sustainable products in the next two years to replace home care essentials causing pollution. It will also increase its offline footprint to reach 24 Cr households by 2027.