Valuation for startups
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A startup can grow sustainably only if it can repeatedly attract scarce resources like capital, labor and goodwill and if it can uniquely serve its customers. The ability to continuously attract these resources will depend upon how much value it is able to create for all its stakeholders.
While value creation may seem like a romantic, even utopian concept, it is very real and quantifiable. A firm that marches on the path of value creation for all its stakeholders, takes decisions that increase the certainty of the firm’s future growth.
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