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The Coalition

04 Mar - 06 Mar 2016


10:00 AM - 07:00 PM


Talkatora Stadium, New Delhi, New Delhi, 110004

The Coalition brings India’s creative community together under one roof with the aim of fuelling the next wave of creative ventures in the country. New Delhi’s Talkatora Stadium will play host to TC3, the third edition of The Coalition, from March 4-6. TC3 will showcase a variety of brilliant ideas through carefully curated sessions, workshops, panels and networking events. The festival also offers plenty of opportunities to unwind with live performances by musicians, comedians and special screenings. Founded by Only Much Louder and Do One Thing two years ago, The Coalition started off as a boot camp for freelancers, entrepreneurs, students, professionals and other aspirants who wanted to transform their ideas into a business. With a continued endeavour to build a strongly networked creative community, the festival will provide tangible tools and resources to the creative entrepreneur through some of the world’s most respected entrepreneurs, designers, brands and visionaries.

TC3 kicks off with a day-long series of focused sessions with industry experts from distinct streams including design, publishing, journalism, hospitality, fashion, makers, gaming, art and photography, music, comedy, content creation and social media hosted across different cultural centres in Delhi.

Creative leaders and visionaries will engage audiences through a series of panels and talks exploring all sides of creative enterprise – from the art, to the commercial – from the perspective of the creator, as well as those who manage, market, brand and promote them.

TC3 will also host workshops and business clinics that will support budding creative entrepreneurs by offering advice from key mentors and funders. The festival will host power-packed panel discussions exploring social impact of the arts and content creation thus encouraging unique perspectives and motivating creative exchange.

The schedule for the event is as follows:




10:00am – 11:00amCelebrity to CEO
How artists and creators use their fame and resources to build alternate business opportunities
Anirban Das Blah | Tanmay Bhat and more
Moderator: Roshan Abbas
11:00am – 12:00pmKeynote
12:00pm – 1:00pmProfit with Purpose
From finance to fashion, technology to chocolate, it’s no longer a moonshot idea to imagine that your business can change the world. But in reality, can a business keep social purpose at its core and still scale up in a competitive environment?
Jane Mason | Kunal Shah | Prukalpa Sankar | Shyam Sukhramani | Florian Klaass (Red Bull)
Moderator : Vijay Nair
1:00pm – 2:00pmLunch
2:00pm – 3:00pmOpen Mic: Inspiring Stories
Adam Weber & Jimmy Goldblum “Tomorrow We Disappear”
Deepak Ramola, “Project Fuel”
Abish Mathew, “Mom, Dad, I want to be an Artist”
3:00pm – 4:00pmThe Storytellers
How brand stories come alive through different art forms like music, comedy, design, radio and gaming
Neelesh Misra | Arunabh Kumar | Sanket Avlani | Amitesh Raoand more
Moderator: Rohan Joshi
4:00pm – 4:30pmSave The Internet
Nikhil Pahwa | Apar Gupta | Raman Jit Singh Chima | Kiran Jonnalagadda | Supriya Nair
4:30pm – 5:30pmOn Air with AIB: Breaking into Bollywood
Comedy Collective All India Bakchod talks to actors, directors and producers to crack the ultimate code: how to “make it” in Bollywood.
Hussain Dalal


10:00am – 11:15amWORKSHOP 1

1.    From an idea to a businessm Soumitra Bhat, ISDI

2.    How to build your creative business plan Nishant Bhaskar, Godrej Labs

3.    How to crowd fund your creative idea Anshulika Dubey

4.    The art of selling and negotiating Ajit Mohan, Hotstar | Roshan Abbas, Geometry Global Encompass Network | Ajay Nair, OML

5.    Learn everything you need to know about taxes Desai & Kinare Chartered Accountants

11:45am to 1:00pmWORKSHOP 2

1.    Crisis management Crisis Management Vijay Nair, OML

2.    How to use open data to market your business Christine Garcia, Social Cops

3.    Storytelling and PR for start-ups Parekhit Bhattarcharjee, StepUp

4.    Basics of booking talent Josh Javor, X-Ray Touring


1:00pm – 2:00pmLunch
2:00pm – 3:00pmEntourage
Managing, mothering and marketing creative talent, artist managers get down to the brass tacks.
Geof Wills | Sumit Bothra | Stephen Budd | Richard Nash |Vijay Subramaniam | Tarsame Mittal Laura Taylor
Moderator: Vijay Nair
3:00pm – 3:45pmFireside Chat with Anjula Acharia
Funding start ups as a partner at Trinity Ventures, supporting the UN Foundation’s Girl Up Campaign and charting Priyanka Chopra’s Hollywood, it’s all in a day’s work for this extraordinary woman.
Anjula Acharia-Bath in conversation with Vijay Nair
4:00pm – 5:00pmNow Showing
How to take an independent movie from inception to release. Indian and international filmmakers discuss the process of producing, marketing and distributing an indie film.
Guneet Monga | Dilly Hossain | Vivek Gomber | Jimmy Goldblum & | Fazeelat Aslam
Moderator: Pragya Tiwari
5:00pm – 5:45pmKeynote and Q & A
Florian Klaass, International Culture Marketing, Red Bull GmbH
5:45pm – 6:30pmOn Air with AIB: Unicorns
Heads of India’s biggest start ups discuss collaborating and working with the creative industry in an off-the-cuff chat.
Vijay Shekhar, Ritesh Agarwal|Priya Paul | Sachin Bhatia



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