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Search Engine Marketing Crash Course

Organizer:
28 Nov - 29 Nov 2015

Timings:

09 AM - 05 PM

Location:

The Elite Hotel, Bangalore, karnataka, 560025
Details

Learn Search Engine Marketing the smart way with Search Engine Marketing workshop at the Institute of Marketing. Learn from Industry Experts not just Trainers.

Why you should Attend Digital Marketing Workshop

Expert trainer from IIM alumni to Google Certified, Digital Marketing Certified.
Hands-On Learning experience based on case studies.
24 X 7 Support on discussion forum.
Networking opportunity.
Workshop based on best practices to achieve online goals.
Digital Marketing workshop completion certificate.
So attend this digital marketing workshop in bangalore.

Who should attend this Workshop?

Digital marketing professionals, search engine marketing professionals, web managers and affiliate marketers; who are required to plan, execute and measure the PPC Campaigns

Aspiring Marketing professionals who wants to get into Digital Marketing domain.

Small businesses owners, entrepreneurs who wants to use Search marketing as a tool to create brand awareness and lead generation.

Brief on Search Marketing and other verticals aside from PPC
What is PPC
Importance of PPC and how it compares to other mediums of marketing
PPC process
History of Search Engines
Search Engine Guidelines
How PPC has evolved over time
Best learning resources to improve your expertise in PPC
WEBSITE ANALYSIS
Analyzing the client website
How to Create an Adcopy
Knowing your competition
Competitor Analysis
Identifying the right competition
Analyzing and targeting your competitor strategies
Keyword Planner
Introduction to Keyword Planner
Use of tools in the Keyword Planner
Campaign Structure
Introduction to the Campaign Structure
Different Strategies in a campaign structure
Keyword Match Types
PPC Account Settings
Google Analytics
PPC Account Setup
Adwords Campaign
Google Webmaster Tools
Conversion Tracking
PRODUCT LISTING ADS (PLA)- Shopping Ads
Video Advertisements
Search Advertisements
Display Advertisements
Re-Marketing Ads
Learning outcomes

After completion of this workshop, participants should be able to:

Understand the search engine marketing techniques for business (B2B and B2C) websites.

Learn Search engine Marketing process, including keyword research, Competition Analysis, Bid Management , Quality Score. by search engines and tracking the outcomes.

Understand what ‘pay-per-click’ advertising is, how it can be used and the stages required to set up and manage campaigns.

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