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Digital and Mobile Marketing Workshop

22 Jan 2016


All Day Event


Zone Startups, BSE Building,, Mumbai, Mumbai
We all know that digital is transforming marketing in a big way – you just can’t afford to ignore it. This means that all of your marketing strategies must be adapted for mobile & digital now or you lose the game. It isn’t as simple as creating a mobile app or website, it’s about how you can leverage this large audience who spend 25% of their media time only on connected devices.
How startups can leverage the power of digital?
1. Digital strategy for bootstrappers
2. Organic digital marketing
3. Performance based digital media planning
4. KPI setting for startups
5. Leveraging low cost digital touch points
6. Leveraging ASO and app marketing techniques to drive organic downloads
7. Building app engagement and retention with your users
8. Measures of success & analytics to leverage in digital
9. Leveraging tools available to meet your digital goals
Atibhi Mehra : Atibhi Mehra is a mobile strategist and chief product officer at Butterfly Interactives Pvt Ltd. She brings with her over 15years experience with market leaders in the industry including Mindshare, Yahoo! and Vodafone. This has been in mobile media advertising and mobile product management roles. LinkedIn profile-
Moneka Khurana :
Moneka Khurana is amongst the first few digital professionals in the country. She is a digital consultant and trainer to mentor and guide marketers, agencies and publishers. She brings 360 expertise across digital platforms through her experience of handling 100+ brands across categories. LinkedIn
1. Marketing professionals and digital marketing professionals
2. Business owners , founders and senior management
3. Anyone wanting to understand and leverage the digital marketing medium
VENUE: Zone Startups India, 18th Floor, BSE Building, Dalal Street, Mumbai
DATE: Friday, 22nd January 2016 Timing: 09:30 am – 18:00 pm Contact: [email protected]
One day of 8 working hours
1 delegate: Rs. 6500/- + taxes each
3 or more delegates: Rs. 5500/- plus taxes each

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