IAMAI : 12th Marketing Conclave

Marketing is an overused term in all kinds of business setups today; and it’s not for no reason that it is so. Marketing is the greatest tool that businesses heavily bank upon to create awareness about their products, services and ideas and thereby generating revenue. In such a case, it becomes obvious for marketing to attract the attention that it does.

However, with the influx of the forms of marketing like Performance, Programmatic, Affiliate, Automation; it has become imperative for marketers today to evolve with the changing trends, be aware of the new marketing platforms, aids and tools available, and assume different roles within their organizations.

In a nutshell, the marketing concepts have changed and the marketers now need to unlearn and switch to these new ‘Digital Chapters’. While there is a need for marketers to adopt the new-age marketing approaches and be more experimental, the same needs to be backed by a good understanding of the nuances of the Digital Marketing Playground; there are certain rules and then there are overwhelming perks. 12th Marketing Conclave is an endeavour towards establishing a great comprehension of the modern methods and mechanics of marketing.

Register here to attend.

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