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Growth Hacking Bootcamp

Organizer:
30 Jan - 31 Jan 2016

Timings:

10 AM - 07 PM

Location:

MoEngage office, Bangalore
Details

India’s first growth hacking boot camp is being organised by Growth Hack Asia and Growth Hacking India

Who is this bootcamp for?

Early stage startups with a mobile focus and less than 50,000 downloads. It’s a 2 Day Event packed with actionable information to grow your startup’s user base.

What will you learn?

How to generate your first 50,000 app installs and develop an active user base.

Training Content

1. Growth Hacking 101

What is Growth Hacking?
When to Growth Hack and when to wait?
The Growth Hacking Funnel (Acquisition – Activation – Retention – Referral – Revenue)
The scientific approach – Developing Experimentation processes

2. Organic App Install Growth Hacks

App Store Optimisation
How to generate app reviews and ratings
Partnerships, influencer marketing and PR
App website optimisation
Social media marketing
App promotion video
How to boost growth through referrals and viral loops

3. Paid App Installs

Google Adwords
Facebook Ads
Instagram Ads
Mobile only Real Time Bidding platforms

4. Mobile UX Best Practices

Onboarding optimisation
How to identify the aha! moment and optimise UX around it
Mapping out and developing user journeys
Usability testing best practices

5. Mobile Metrics and Analytics

Overview of analytics platforms and tools
Introduction to relevant mobile metrics for different stages of the Growth Hacking Funnel
How to extract actionable insights from data
Learn how to build a culture of being data driven

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