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Content Marketing for early stage startups – iSPIRT Playbook Roundtable

01 Oct 2016

Timings:

11 AM - 05 PM
Details

Playbook-RoundTable is one of the most sought after community events of iSPIRT. It’s a gathering of 12 like-minded product startups who are beyond the early stage. RoundTables are facilitated by an iSPIRT maven who is an accomplished practitioner of that Round-Table theme.

The Playbook Roundtable (#PlaybookRT) on content marketing is a brainstorming session on how to acquire users at scale and confer them to customers without paying a dimethrough content marketing. The playbook roundtable is facilitated by Ankit Oberoi, Co-CEO AdPushup(an ad layout optimization platform that helps web publishers drive more revenue from their existing website ads)
The session will include:
  • Building the Inbound Company Culture
    • Psychology behind Inbound and why it works
  • Understanding and creating Personas
  • Creating the right content
  • Distribution to reach your audience
  • Content measurement and analytics
  • SEM – Using a combination of content and paid
    • Overview of AdWords
    • Hacks to improve keyword quality score
    • Case Studies
Expectations from participants:
  • Basic understanding of inbound marketing
  • Should have used WordPress or any other CMS
  • Basic knowledge of search engines and SEO
Ideal participants will be founders/marketers, who are working in startups where:
  • the business is focused on targeting SMEs.
  • the founder/organization is about to or is already investing some resources in content/inbound marketing

If you are interested in attending the Playbook, please apply here

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