B2B Product Marketing – Delhi – With Anadi Raj Tiwari
Hello meets Hello meets
Anadi Raj Tiwari: Product Manager, Business Operations at Kayako.
Journey: Technical Support to Growth/Marketing to Product Management for Business Operations at Kayako.
Related Article: Digital India Summit and Awards 2016
Work Contribution: A whole a lot but we are just sharing the last two years.
- Chief Project / Product Manager for internal system overhaul + Marketing Stack Setup (switched from home-brewed internal systems to robust solutions such as HubSpot, Salesforce and Zuora). Worked with Executive Leadership for this transition.
- Worked with executive leadership on pricing to help generate $3 Million (and counting) of recurring annual revenue from existing perpetual customers with a single campaign.
- Works directly in collaboration with CEO, Varun Shoor and Director of Marketing to Model Pricing for the product and ensure that they don’t leave money on the table and charge fairly for value addition.
What all we will be discussing?
- DOs & DONTs for SAAS Product Success
- Different SAAS Pricing Strategies
- Most Important SAAS Metrics to Track