A year ago, a bunch of adrenaline junkies quit their high-paying jobs in search of the greater good and to follow their passion. And that’s how Osmnez was born and now it’s time for our first anniversary celebrations.
Soon after we (Naveen, Santhosh and I) quit our jobs, we started doing our homework – the background research on how to start a company. The gatherings took longer than I wanted it to and there were more ideas, advices and opinions on the table than I imagined. The perception I received was mixed and scary – “the market is bad”, “ the bubble is likely to burst anytime”, “VCs are ready to invest but unless you are from IIT, tapping funding is almost next to impossible”. Thankfully, we pushed ourselves through the storm, and on the other side, the reality was blissful. Investors are hunting for talent and if you fit their profile, they chase you down. We renamed Osmnez and launched Zarget (?), a new-age A/B Testing and Heatmap software. Simply put, it enables you to see what exactly are people doing on your website and help increase its performance in terms of conversions, signups, and sales. Today we are back with our legendary story.
Through the last one year of entrepreneurship and years before that as a product evangelist and product marketer, I have learned some tangible things to benefit from. At the same time, I realised the need to cast away some of the learnings which were no longer relevant in this new world.
5 Things I Unlearned From My Past
Escalations vs. Ownership
In the face of arguments and deadlock situations, we always reach out to the upper management for a solution. But that was in the past. Fast forward to the present, we are the upper management. So how do we deal with the impasse? In our office, we created Direct Responsible Individuals (DRIs) for every role- who would discuss with all parties involved, take their suggestions, and help solve every standstill situation, and almost always, their call is the final.
No More “Go To” Guys
Delegating and executing tasks used to be a piece of cake. If I wanted to host an event, I can rely on an event manager, admin, travel concierge, accounting and other teams to handle hall booking, logistics, travel, accommodation and everything else related to the event. In a startup, you ARE the event manager, travel concierge, and accounting team. You are your “go to” guy.
Job vs. Dream
No matter how much you love your job, as an employee you work for 9 hours, have a great work-life balance, weekends and planned vacations. But when you are chasing your dream, there is no stopping at anything. Your passion supercedes everything else. You work relentlessly all the time except when you are asleep.