TED is a circuit of highly popular conferences that present “Ideas Worth Spreading” – which have quickly grown to become some of the most well known conferences around the world. TED has attracted presenters such as Bill Clinton, Jane Goodall, Larry Page, and a large handful of Nobel Prize Winners.
We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world.
Many of the presentations, known as TED Talks, present ideas that are particularly valuable to entrepreneurs. I put together a collection of TED Talks that all entrepreneurs should find interesting and worthwhile:
Let us know which TED Talk you think should have made the list in the comments.
Rory Sutherland: Life Lessons from an Ad Man
Entrepreneurs can learn a lot by studying behavioral economics. Rory Sutherland, Vice Chairman of Ogilvy & Mather (one of the biggest marketing/advertising agencies in the world), makes the assertion that a change in perceived value can be just as satisfying as what we consider “real” value. The idea that intangible value can strongly influence opinion (and purchase decision) is evidenced in Sutherland’s humorous and deeply insightful presentation that every entrepreneur – certainly every marketer – should watch.
If you like this TED talk, also see “Sweat The Small Stuff,” an equally entertaining argument to put more focus on small details instead of big expensive problems. I also recommend his book “Rory Sutherland: The Wiki Man.”