During this time of self-isolation and quarantine due to the coronavirus pandemic, are more people watching content online and using OTT channels? It’s an official YES!
The quarantines and lockdowns have dramatically altered life for almost every country and almost every human being in the past two months. Schools, malls, restaurants, stores, gyms, bars have shut their doors, important expos have been postponed, flights have been cancelled across the world, the government has ordered people to quarantine.
With stock markets crashing, businesses are running into losses around the world, but there are businesses that are also experiencing gains because of the captive audience. Right now, as many people are housebound there is a massive boom in media consumption across the world.
The situation has made people turn to OTT video streaming and there has been a sharp increase in internet usage around the world, which coincides with a sharp rise seen in searches related to coronavirus on Google.