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In A Quarantined World, Online Content, Media Consumption Surge

In A Quarantined World, Online Content, Media Consumption Surge

The countries in which coronavirus pandemic manifested in the second phase including Italy have seen a 11% surge in the average mobile usage

In India, audio streaming platforms witnessed a 42% spike in total time spent by users

Facebook experienced a major surge in usage in countries that are hit hardest by the virus with a total messaging increase by more than 50 per cent over the last month

During this time of self-isolation and quarantine due to the coronavirus pandemic, are more people watching content online and using OTT channels? It’s an official YES!

The quarantines and lockdowns have dramatically altered life for almost every country and almost every human being in the past two months. Schools, malls, restaurants, stores, gyms, bars have shut their doors, important expos have been postponed, flights have been cancelled across the world, the government has ordered people to quarantine.

With stock markets crashing, businesses are running into losses around the world, but there are businesses that are also experiencing gains because of the captive audience. Right now, as many people are housebound there is a massive boom in media consumption across the world.

The situation has made people turn to OTT video streaming and there has been a sharp increase in internet usage around the world, which coincides with a sharp rise seen in searches related to coronavirus on Google.