D2C Lifestyle Brand Zouk Bags $10 Mn To Expand Offline Presence

Mumbai-based D2C lifestyle brand Zouk has secured $10 Mn (around INR 84 Cr) in its Series B funding round led by Aavishkaar Capital, along with participation from existing investors, including Stellaris Venture Partners, Titan Capital, Sharrp Ventures and JJ Family Office. 

The startup plans to use the funds to expand its offline presence and to strengthen its brand awareness and supply chain.

“Our offline stores are seeing good traction and more customers are looking to touch and feel Zouk products before buying. This capital will also enable us to expand our teams and build a large consumer brand from India for the world in the coming years,” said Disha Singh, cofounder of Zouk, in a statement. 

With the latest funding, Zouk claims to have raised $14.5 Mn till date. 

Founded by Singh and Pradeep Krishnakumar in 2016, Zouk offers handcrafted hand bags, shoulder bags and laptop bags. It also sells footwear, wallets, and other accessories on its platform. 

It claims to have built a customer base of over 700,000 across India.

Last year in May, the company raised $3 Mn in a strategic funding round led by Stellaris Venture Partners. 

The development comes at a time when the D2C space is seeing a lot of interest from investors on the back of rising incomes and increasing internet penetration in the country. As per Inc42, the online fashion segment is expected to grow to $43.2 Bn by 2025.

Recently, Delhi NCR-based D2C design and lifestyle brand DailyObjects secured $10 Mn in its Series B funding round led by 360 ONE Asset.

Meanwhile, D2C home decor and lifestyle brand Nestasia bagged $8.35 Mn in an undisclosed funding round co-led by Susquehanna Asia VC and Stellaris Venture Partners.