Zomato Launches Ticket Reselling Feature

SUMMARY

Zomato’s new feature ‘Book Now, Sell Anytime’ feature will go live on its app's "Live" section on September 30, starting with the "Zomato Feeding India Concert"

Under this feature, Zomato has capped the purchase limit to 10 tickets per customer and the resale price of 2x of the current phase price on the Zomato app

Zomato founder and CEO Deepinder Goyal claimed that the company has seen 300k registration on the "notify me when tickets open up" for the Zomato Feeding India Concert

In lead-up to going live with its ticketing app ‘District’, foodtech major Zomato has announced the launch of a new ‘Book Now, Sell Anytime’ feature. It  will go live on its app from September 30, starting with the “Zomato Feeding India Concert”.

With the feature, customers who have bought tickets to a live event on the Zomato app can list their ticket on the app for a price lower or higher than their original purchase price. 

Under this feature, Zomato has capped the purchase limit to 10 tickets per customer and the resale price of 2x of the current phase price on the Zomato app. Further, if the tickets for the event are sold out, the cap will be 2x the final phase price.

Giving an example, the company said that if a customer purchased an early bid ticket for INR 1,000, they can resell the ticket for up to INR 4,000 against a live price of INR 2,000. 

“Our hope is that this feature is utilised for the right reasons by our genuine customers. We also want to ensure this does not promote ill practices in the events industry such as black market touting or unfair pricing,” Zomato said. 

It further said that it will continue to grow and evolve the initiative moving forward. “This is surely not how this feature will look in a few months/years from now, so it is important for the industry to talk to us with the spirit of “we are all part of the same team,” the company added. 

The announcement aligns with Zomato announcing the pre-sale for its annual Zomato Feeding India Concert, which is scheduled to be headlined by American music artist Dua Lipa on November 30 in Mumbai. 

In a tweet, Zomato founder and CEO Deepinder Goyal claimed that the company has seen 300k registration on the “notify me when tickets open up” for the Zomato Feeding India Concert. 

Earlier today, the company took the pre-sale for the concert live for HSBC card holders. “…We’ve now got you covered in case your plans change after purchasing the tickets. Customers can now sell their purchased tickets anytime on the Zomato app! We’ve introduced a first-of-its-kind, ‘Book Now, Sell Anytime’ feature in India to enhance customer experience and support the live ticketing industry,” Goyal posted on X. 

However, not everyone was enthused with the launch of the new feature. Many social media users said that the company will be promoting black marketing of tickets via the new feature. 

“Black market in ticket days are back! The same platforms bringing it back which destroyed them,” an X user said in a response to Goyal’s post.

Zomato reselling feature

Zomato’s reselling feature will come in the run up to the announcement of Zomato’s District. About a week ago, the foodtech major announced the acquisition of the movie and events ticketing business of Paytm for INR 2,048 Cr in an all-cash deal. The deal is expected to close within the current quarter (Q2 FY25) subject to the “satisfactory completion of all closing conditions”.

The startup’s intent behind the acquisition is to make deeper inroads into the growing going-out experiences market. While making the announcement, Goyal said that Zomato’s aim is to build products and services to cater to the changing lifestyle of Indians, and the acquisition would make the company more relevant for the customers.

Share prices of Zomato at 3:32 PM today were INR 255.90, 1.35% lower than previous close.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Zomato Launches Ticket Reselling Feature-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Zomato Launches Ticket Reselling Feature-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Zomato Launches Ticket Reselling Feature-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Zomato Launches Ticket Reselling Feature-Inc42 Media
Zomato Launches Ticket Reselling Feature-Inc42 Media
You’re in Good company