Zomato’s Hyperpure Launches 4-Hour Delivery Service

Zomato’s Hyperpure Launches 4-Hour Delivery Service

SUMMARY

Zomato’s B2B supply arm Hyperpure has launched ‘Express’ delivery service

As per Hyperpure’s app, the express delivery service will be available from 8 AM to 4 PM

The delivery time for the express service will be from 30 minutes to 4 hours

Amid the rising popularity of quick deliveries, Zomato’s B2B supply arm Hyperpure has launched ‘Express’ delivery service.

As per Hyperpure’s app, the express delivery service will be available from 8 AM to 4 PM. It will be offered alongside Hyperpure’s standard next-day delivery at INR 99 fee. 

The delivery time for the express service will be from 30 minutes to 4 hours, with the products offered at a premium price compared to the standard delivery option. 

The development was first reported by The Economic Times. Zomato declined to comment on Inc42’s questions seeking further details about the launch of the new service.

The Hyperpure vertical supplies products to restaurants and other B2B buyers in the HoReCa (hotels, restaurants & caterers) category. Its product offerings include fresh groceries, fruits and vegetables, poultry, meat and seafood, gourmet food, among others. 

Additionally, it provides end-to-end fourth party logistics warehousing and supply chain services for restaurants, including procurement, warehousing and final supply at the restaurants. 

Hyperpure is the only B2B vertical of Zomato and the company has been bullish about it. In 2022, the company said that Hyperpure had the potential to be as big as its food delivery vertical as “the addressable market here is potentially larger than food delivery”.

Earlier this year, Zomato said it is setting up a plant for processing value-added food supplies, including sauces, spreads, pre-cut and semi-finished perishable products, among others, for Hyperpure. 

Notably, Hyperpure’s revenue doubled to INR 1,473 Cr in Q2 FY25 from INR 745 Cr in Q2 FY24. In fact, it raked in higher revenue than Blinkit. The quick commerce vertical posted a revenue of INR 1,156 Cr in the September quarter of FY25, more than double from INR 505 Cr in the year-ago period.

However, the quick commerce segment has seen rapid growth in the last few years. This has also resulted in increasing competition in the space. On Tuesday, Inc42 exclusively reported that PhonePe’s Pincode has become the latest entrant in the quick delivery segment, led by the likes of Blinkit, Zepto and Swiggy Instamart. 

The latest development also comes close on the heels of Zomato opening its INR 8,500 Cr qualified institutional placement (QIP). The company has set up a floor price of INR 265.91 per share for the QIP and may offer a discount of up to 5% on the floor price. 

Shares of Zomato ended today’s trading session 1.55% higher at INR 284.5 on the BSE.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
UNLOCK 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
UNLOCK 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Zomato’s Hyperpure Launches 4-Hour Delivery Service-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Zomato’s Hyperpure Launches 4-Hour Delivery Service-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Zomato’s Hyperpure Launches 4-Hour Delivery Service-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Zomato’s Hyperpure Launches 4-Hour Delivery Service-Inc42 Media
Zomato’s Hyperpure Launches 4-Hour Delivery Service-Inc42 Media
You’re in Good company