Zomato’s Hyperpure Launches 4-Hour Delivery Service

Amid the rising popularity of quick deliveries, Zomato’s B2B supply arm Hyperpure has launched ‘Express’ delivery service.

As per Hyperpure’s app, the express delivery service will be available from 8 AM to 4 PM. It will be offered alongside Hyperpure’s standard next-day delivery at INR 99 fee. 

The delivery time for the express service will be from 30 minutes to 4 hours, with the products offered at a premium price compared to the standard delivery option. 

The development was first reported by The Economic Times. Zomato declined to comment on Inc42’s questions seeking further details about the launch of the new service.

The Hyperpure vertical supplies products to restaurants and other B2B buyers in the HoReCa (hotels, restaurants & caterers) category. Its product offerings include fresh groceries, fruits and vegetables, poultry, meat and seafood, gourmet food, among others. 

Additionally, it provides end-to-end fourth party logistics warehousing and supply chain services for restaurants, including procurement, warehousing and final supply at the restaurants. 

Hyperpure is the only B2B vertical of Zomato and the company has been bullish about it. In 2022, the company said that Hyperpure had the potential to be as big as its food delivery vertical as “the addressable market here is potentially larger than food delivery”.

Earlier this year, Zomato said it is setting up a plant for processing value-added food supplies, including sauces, spreads, pre-cut and semi-finished perishable products, among others, for Hyperpure. 

Notably, Hyperpure’s revenue doubled to INR 1,473 Cr in Q2 FY25 from INR 745 Cr in Q2 FY24. In fact, it raked in higher revenue than Blinkit. The quick commerce vertical posted a revenue of INR 1,156 Cr in the September quarter of FY25, more than double from INR 505 Cr in the year-ago period.

However, the quick commerce segment has seen rapid growth in the last few years. This has also resulted in increasing competition in the space. On Tuesday, Inc42 exclusively reported that PhonePe’s Pincode has become the latest entrant in the quick delivery segment, led by the likes of Blinkit, Zepto and Swiggy Instamart. 

The latest development also comes close on the heels of Zomato opening its INR 8,500 Cr qualified institutional placement (QIP). The company has set up a floor price of INR 265.91 per share for the QIP and may offer a discount of up to 5% on the floor price. 

Shares of Zomato ended today’s trading session 1.55% higher at INR 284.5 on the BSE.